When you invest in KAAD-LP as an underwriter or sponsor, we become partners in the promotion and growth of your business and this community radio station.
WHY INVEST PROMOTIONAL DOLLARS ON KAAD-LP?
- You can enhance your reputation as a community supporter by investing in community radio.
- You can support particular programs that attract your target demographic.
- You can explore a new avenue for attracting your demographic.
- Your message will stand out in the absence of a commercial advertising inundation.
- Your product or services become intertwined with the product and programming you elect.
- You can take pride in
Who listens to KAAD?
You will. And your neighbors. And your friends. Thoughtful people looking for alternatives— for different voices, fresh local perspectives, new music or classic, issues common to us and to our lives here in the foothills of the Mother Lode.
As a low power radio station, our air waves reach Sonora, parts of Jamestown and Columbia. Our streaming coverage, however, has a global reach, wherever there is a computer and an Internet connection. We are pleased that we have listeners in such places as Germany, England and Moldavia.
Wherever they are, our listeners can rely on relevant content that is locally produced and embodies homegrown, grassroots points of view.
WHAT CHOICES DOES KAAD OFFER?
You may choose to be an Underwriter – support for the radio station as a whole – or you can Sponsor a specific show or type of show.
How does Underwriting/Sponsorship differ from Advertising?
Underwriting/ Sponsorship is similar to traditional advertising, but with a caveat. We are allowed by the FCC to spotlight a business or service, but limited to factual information; we are just not allowed to persuade, such as exhortation Below is an example of what might be included:
- Business or organization name
- Address, website and phone number
- Brand or trade name of the underwriter’s product or service
- Underwriter/sponsor’s slogan (as long as it isn’t promotional)
- Length of time the underwriter has been in business
For further information regarding underwriting or sponsorship, contact us at info@kaad-lp.org.