As Governor Jerry Brown once said, “there ain’t no free lunch.”
This is a big project, folks. Even with an all-volunteer staff doing the labor, it’s going to cost some bucks to get KAAD-LP launched. There’s equipment to be bought and maintained, licenses and royalties for music and literature, insurance and utilities to be paid and facilities to be built. It starts there and goes on and on…and will require the investment of a lot of people – people just like you.
If the idea of a local, community radio station created by you, your friends and your neighbors appeals, please help bring this dream to life.
KAAD is seeking your support through Donations – Cash or In-Kind, On-Air Specials, Crowd Sourcing and Underwriting and Sponsorship.
Remember: as a program of Tuolumne County Arts Alliance, we enjoy a 501(c)(3) status. That means any and all donations to TCAA for KAAD are fully tax- deductible, either as a charitable contribution or as a business expense.
BECOME A MEMBER
You can choose any amount, large or small and know that you have contributed to a worthy project and gained a valuable tax deduction.
As an incentive, our Founding Members will receive the following items for their donations:
$35.00 KAAD-LP Bumper Sticker, Car Window Decal, Priority Listing in the KAAD website.
$50.00 Logo-Embroidered Sonora Dome Cap and Microphone Keychain PLUS all the above
$100.00 KAAD-LP Logo Coffee Mug, Chrome License Plate Holder
PLUS all the above
DJ FOR A DAY
Want to hear your personal music selections played on the air?
Want to experience the fun of being on the air, just you behind the mic or you with a few friends or employees?
Here’s a great deal for you:
For a $150 investment, you’ll receive:
A 15-minute ON AIR Broadcast featuring YOU as D.J. introducing your Personal Play List choices (with staff assistance) PLUS a KAAD Sweat Shirt
For a $300.00 investment, you’ll receive:
A 30-minute (or two 15-minute) ON AIR Broadcast featuring YOU as D.J. introducing your Personal Play List choices (with staff assistance) PLUS a KAAD Neck Scarf
For a $500.00 investment, you’ll receive:
A 60-minute (or 4 15-minute) ON AIR Broadcast featuring YOU as D.J. introducing your Personal Play List choices (with staff assistance) PLUS a recording of your show
UNDERWRITERS & SPONSORSHIP
What is Underwriting?
Underwriting is the process for supporting the Programming and Broadcasts of Non-Commercial radio. It emphasizes support of the station as a whole, its range and variety of content and tends to focus on categories of programming and related genre rather than individual programming. It constitutes the fundamental method whereby the listeners of KAAD-LP is empowered by the Federal Communications Commission (FCC) to fund this non-commercial radio station in exchange for the broadcast of information regarding services, products, or events of a supporting business or organization. The emphasis of underwriting is to describe and inform—to identify the products or services available in a factual manner without direct solicitation or inducement.
How does underwriting differ from advertising?
Unlike advertising, underwriting cannot make a direct appeal for the adoption of a specific product or service for purchase, acquisition, or attendance. Unlike advertising, underwriting must not embody a call to action. Rather, it is limited to information, factual description, or supplemental awareness to be communicated.
What is Sponsorship?
Sponsorship is similar to underwriting except that it tends to emphasize support of a particular program, host, or series of programs. A sponsorship might be allied with a particular music program, a food show or a veterinary call-in series. Sponsorships tend to pair products and services with relevant subject matter and the likely profile of the probable listenership.